Full-Service Experimentation Program

Your Strategic Partner for Building a Continuous, Insight-Driven Growth Engine.

The Challenge – Moving Beyond Ad-Hoc Tests to a Scalable Program

Are your optimization efforts stuck in a cycle of random A/B tests that yield inconsistent results and few actionable learnings? Many ambitious companies find that simply “testing more” doesn’t lead to predictable growth. Lacking a strategic framework, they struggle with poor quality hypotheses, inconclusive results, and an inability to scale their efforts or demonstrate true ROI.

A world-class growth strategy requires more than just a testing tool; it requires an Experimentation Operating System (XOS). This is the challenge we solve. Our Full-Service Experimentation Program is designed to embed a robust, end-to-end system within your business, transforming your optimization efforts from a tactical task into a strategic, high-impact growth engine.

Who Is Our Full-Service Program Ideally For?

This comprehensive, ongoing partnership is designed for businesses that are ready to invest in a mature, systematic approach to growth:

• Established & Data-Aware: You have significant, consistent website traffic (e.g., 1,000+ monthly conversions or high traffic on key pages) and an understanding that data is crucial for decision-making.
• Seeking Predictable, Compounding Growth: You want to move beyond chasing isolated wins and build a program that delivers sustainable, long-term improvements to your key business metrics.
• Ready for a Strategic Partnership: You’re looking for an expert extension of your team to manage the entire experimentation lifecycle, from deep research to strategic planning, execution, and analysis.
• Committed to Building an Experimentation Culture: You aim to foster a culture of validated learning, where business decisions are de-risked and informed by a deep, evidence-based understanding of your customers.
• Facing Resource or Expertise Gaps: You may lack the specialized in-house expertise (in behavioral science, statistics, program management) or the bandwidth to run a high-velocity, high-quality experimentation program.

Our Approach – Your End-to-End Experimentation Operating System

Our Full-Service Program implements our complete Insight-Fueled Experimentation Lifecycle as a continuous, managed service. We handle the complexity so you can focus on the growth.

Phase 1: Foundational Audit & Strategic Research

Every successful program is built on a foundation of trustworthy data and deep insight. We begin by:

• Comprehensive Audits: Conducting thorough audits of your analytics configuration (GA4, GTM) to ensure data integrity, and assessing your current Experimentation Maturity to tailor our program to your specific needs.
• Insight Triangulation: We employ a mixed-methods research approach, triangulating data from multiple sources (qualitative VoC research, heuristic evaluations using frameworks like the 7 Levels of Conversion, and quantitative analysis) to conduct thematic analysis and identify the highest-impact opportunities.

Phase 2: Strategic Roadmap & Hypothesis Generation

We translate research into a clear, actionable plan.

• Strategic Goal Setting: We work with you to define an Overall Evaluation Criterion (OEC)—a core metric that aligns the program with your most important long-term business goals.
• Evidence-Based Roadmap: We build a strategic roadmap of experiments, prioritized using robust frameworks (like PXL or PIPE) that weigh potential impact against the evidence supporting each idea.
• Behaviorally-Informed Hypotheses: Each hypothesis is meticulously crafted, linking a proposed solution to an observed user behavior and a specific psychological principle, ensuring every test is designed to generate valuable learning.

Phase 3: Rigorous Experiment Design & Implementation

We execute with precision and expertise.

• Statistically Sound Design: Before launching any test, we ensure its statistical viability, calculating the required sample size and duration to achieve adequate power and avoid common errors like “peeking.”
• Expert Development & QA: Our team manages the complete technical implementation and quality assurance of each experiment, ensuring a flawless user experience and reliable test data.

Phase 4: In-Depth Analysis & Validated Learning

We turn raw data into strategic intelligence.

• Rigorous Analysis: We analyze experiment outcomes using sound statistical methods, interpreting results beyond a simple win/loss to understand the full context and magnitude of the impact.
• Validated Learning & Behavioral Interpretation: The core of our analysis is uncovering the “why.” We generate validated learnings by connecting statistical results back to the underlying behavioral principles we were testing.
• Knowledge Management & Meta-Analysis: All learnings are documented in a structured, accessible knowledge base. Over time, this allows us to perform meta-analysis, uncovering powerful, high-level patterns about your audience that create a lasting competitive advantage.

Phase 5: Program Management & Cultural Integration

Our partnership extends beyond individual tests to elevate your organization.

• Active Program Management: We manage the entire process, including communication cadences, stakeholder reporting, and strategic “rituals” (like regular reviews) to keep the program on track and aligned with your goals.
• Fostering an Experimentation Culture: We partner with you to share insights effectively, build buy-in across teams, and help foster a culture where experimentation is valued, understood, and leveraged for continuous improvement and data-informed decision-making.

Key Benefits & Outcomes of Our Full-Service Program

• Sustainable Uplifts to Your Core Metrics: Consistent, measurable, and long-term improvements in revenue, leads, and customer lifetime value.
• A Predictable Engine for Growth: Building a systematic, repeatable process for ongoing optimization and reliable performance improvements.
• De-Risked Strategic Decisions: Using rigorous experimentation to validate new initiatives, product changes, and marketing strategies, making decisions based on evidence, not assumptions.
• Profound & Actionable Customer Understanding: Gaining deep insights into why your customers behave the way they do, informing strategy far beyond the website.
• Elevated Experimentation Maturity: Systematically leveling-up your organization’s internal capabilities and strategic approach to data-informed growth.
• A True Strategic Partner: Access to a dedicated team of experts in behavioral science, data analysis, and advanced experimentation methodology.

Why Choose Conversion Crafted’s Full-Service Program?

While many agencies offer CRO services, Conversion Crafted delivers a true Experimentation Program. Our unique strength lies in the symbiotic integration of insightful behavioral science with best-practice program management and statistical rigor. We don’t just identify what works; we are dedicated to understanding why it works and building a system that compounds that learning over time. This program is a true partnership, designed to embed a powerful and sophisticated growth engine into the heart of your business.

Getting Started with Your Experimentation Program

1. Book Your Free Discovery Call: A no-obligation conversation to discuss your business objectives, challenges, and how our Full-Service Experimentation Program could benefit you.
2. Strategic Deep Dive & Tailored Proposal: Following mutual alignment, we conduct a more in-depth assessment to develop a customized program proposal.
3. Onboarding & Program Launch: We initiate a structured onboarding, begin the deep-dive research, and collaboratively launch your bespoke experimentation roadmap.