Our Approach

Our Approach: The Insight-Fueled Experimentation System

We Don’t Just Run Tests. We Build Your Engine for Validated Growth by Decoding Human Behavior.

The Flaw in Conventional Optimization

Most businesses approach conversion optimization tactically. They chase “best practices,” test isolated elements like button colors, and focus on surface-level data that shows what users do, but offers no insight into why. This leads to a cycle of inconsistent results, wasted resources, and a growth strategy built on guesswork and internal biases, not evidence. The result is a plateau, where true, compounding growth remains just out of reach.

At Conversion Crafted, we reject this approach. We believe that to change behavior, you must first deeply understand it. Our methodology is built to create a sustainable competitive advantage by moving beyond simple testing and implementing a true Experimentation Operating System (XOS), uniquely powered by a profound understanding of behavioral science.

The Conversion Crafted Difference – A Synthesis of Behavioral Science and Experimentation Rigor

Our approach is built on two core, interconnected pillars that create a powerful flywheel for learning and growth:

  • The Behavioral Science Core (Understanding the ‘Why’): This is our foundation. We apply established principles from psychology, behavioral economics, and decision science to build a deep, empathetic model of your customer. We analyze user journeys not just as a series of clicks, but through the lens of proven frameworks like the 7 Levels of Conversion (Relevance, Trust, Orientation, Stimulance, Security, Convenience, Confirmation) and an understanding of System 1 (intuitive) vs. System 2 (analytical) thinking. We identify sources of Interaction, Cognitive, and Emotional Friction and uncover the core emotional motivators (like Loss Aversion or the desire for Certainty) that truly drive decisions. This gives us the insight to form powerful hypotheses.
  • The Experimentation Engine (Validating the ‘How’): Insight without validation is just an opinion. We embed our behavioral findings within a structured, systematic experimentation program designed for validated learning. We use A/B testing not just to find “winners,” but as a scientific tool to prove or disprove hypotheses about user behavior, de-risk strategic decisions, and reliably measure impact. Our process is grounded in statistical rigor, ensuring every result you act on is trustworthy.

Our Methodology – The Insight-Fueled Experimentation Lifecycle

We guide our partners through a structured, iterative process designed to build momentum and compound learnings over time. This is how we turn deep user understanding into measurable business outcomes.

Phase 1: Strategic Discovery & Multi-Method Research

We believe 80% of an experiment’s success is determined by the quality of the research that precedes it. We begin by triangulating data from diverse sources using frameworks like the 6V Conversion Canvas (Value, Versus, View, Validated, Voice, Verified) to form a complete picture. This includes:

  • Behavioral & Heuristic Analysis: Evaluating your digital experience against robust psychological frameworks.
  • Voice of Customer (VoC) Research: Utilizing surveys, user interviews, and message mining to capture your customers’ own language, motivations, and pain points.
  • Comprehensive Data & Analytics Audits: Ensuring the integrity of your data foundation, because “garbage in, garbage out” is not an option.
  • Thematic Analysis: We synthesize all findings to identify the core strategic themes and high-impact problems to solve.

Phase 2: Insight-Driven Hypothesis & Strategic Roadmap

Our research culminates in a strategic, prioritized roadmap—not a random list of ideas.

  • Behaviorally-Informed Hypotheses: Every hypothesis is meticulously crafted, linking a proposed solution to an observed user behavior and a specific psychological principle. We articulate the “why” behind every test.
  • Evidence-Based Prioritization: We use robust frameworks (like PXL or a custom PIPE model) to focus our efforts on experiments with the highest potential for learning and business impact.

Phase 3: Rigorous Experiment Design & Implementation

We execute with precision to ensure reliable, clean results.

  • Conversion-Focused Design & Persuasive Copy: We apply principles from behavioral design and message mining to craft test variations engineered to resonate with user psychology.
  • Methodologically Sound Execution: Every experiment is built with meticulous QA and adheres to statistical best practices regarding sample size, duration, and data collection to avoid common pitfalls like peeking or sample ratio mismatch (SRM).

Phase 4: In-Depth Analysis & Scaled Learning

The outcome of a test is more than just a lift; it’s strategic intelligence.

  • Validated Learnings: We focus on what was learned from each test, regardless of the outcome. A “losing” test that invalidates a key assumption is immensely valuable.
  • Behavioral Interpretation & Meta-Analysis: We analyze why an experiment performed as it did, connecting the data back to behavioral principles. All learnings are documented in a structured knowledge base, allowing us to perform meta-level analysis over time to uncover powerful, overarching patterns about your audience.

Why Partner with Conversion Crafted?

Choosing Conversion Crafted means investing in a program designed for deep understanding, strategic clarity, and sustainable, validated growth.

  • You Get Deeper Insights: Our behavioral science expertise means you’ll understand your customers at a level your competitors don’t.
  • You Mitigate Risk & Validate Decisions: Our experimentation rigor helps you de-risk strategic initiatives and make decisions based on evidence, not intuition.
  • You Build a Predictable Growth Engine: Our programmatic approach creates a systematic, repeatable process for continuous improvement.
  • You Foster a True Experimentation Culture: Our focus on validated learning and transparent communication empowers your team, building the foundation of a Center of Excellence (CoE).
  • You Get a True Strategic Partner: We operate with intellectual honesty and a relentless curiosity, embedding ourselves as an extension of your team focused on delivering measurable business outcomes.

Build Your Growth on a More Intelligent Foundation

If you are ready to move beyond surface-level optimization and build a competitive advantage through a profound understanding of your customers, let’s talk. We’ll show you how our insight-fueled experimentation system can unlock your business’s true growth potential.

Discuss Our Approach for Your Business →