Frequently Asked Questions
Have questions about Conversion Crafted, our insight-fueled experimentation approach, or how we partner with businesses to drive sustainable growth?
We’ve compiled answers to some common queries below. If your question isn’t answered here, please don’t hesitate to contact us.
Our Approach & What Makes Us Different
Q: What makes Conversion Crafted different from other CRO agencies?
A: Our core differentiator is the deep integration of behavioral science and psychology into every stage of our strategic experimentation programs. While many agencies focus on what users do, we are dedicated to understanding the ‘why’ behind their actions. This approach, combining deep human insight with rigorous data validation, leads to smarter hypotheses, more impactful experiments, and sustainable growth strategies built on a genuine understanding of your customers.
Q: What do you mean by an “Experimentation Program” vs. just A/B testing?
A: A/B testing is a tactic—an essential one, but still just one tool. An Experimentation Program is a holistic, strategic operating system for growth. It’s a continuous cycle of research, insight generation, hypothesis creation, prioritization, testing, and validated learning. Our programs are designed to not only improve metrics but also to build a deep, cumulative understanding of your audience and de-risk your business decisions.
Q: What if an A/B test doesn’t produce a “winner”?
A: Every rigorously conducted experiment provides immense value. A “losing” or inconclusive test is a powerful learning opportunity. It helps us invalidate a hypothesis, refine our understanding of user behavior, and avoid deploying a change that would have hurt performance. We focus on extracting validated learnings from every outcome to inform the next, smarter experiment.
Working With Us & Client Fit
Q: What kind of businesses are the best fit for your services?
A: We partner best with ambitious online businesses (typically in eCommerce, SaaS, or Lead Gen) that have established website traffic and are ready to move beyond generic tactics. Our ideal clients recognize they have a conversion or growth problem, value strategic thinking, and are committed to making data-informed, customer-centric decisions. While our research and design services are valuable at any size, our experimentation services are most impactful for businesses with sufficient traffic to achieve statistically significant results (often 1,000+ monthly conversions or a high volume of traffic on key pages).
Q: How much involvement is needed from my team?
A: We view our engagements as a true partnership. The level of involvement depends on the service. For our Full-Service Experimentation Program, we handle the day-to-day management, but we require collaborative input during the initial discovery, strategic planning, and regular performance reviews. For project-based services like a Behavioral Deep Dive, your team’s involvement is concentrated at the beginning (briefing) and end (reviewing findings). We will always clearly outline expectations.
Q: How long does a typical project take?
A:
- A Behavioral Deep Dive & Insights report typically takes 3-5 weeks.
- An Analytics Health Check is usually completed within 2-4 weeks.
- A Targeted Optimization Sprint is a concentrated 4-6 week engagement.
- A High-Conversion Landing Page Design project often takes 3-6 weeks, depending on scope.
- Our Full-Service Experimentation Program is an ongoing partnership, typically with an initial 3-month commitment to establish a strong foundation.
Results & Expectations
Q: What kind of results can I realistically expect?
A: Our focus is on driving sustainable growth and validated learning. While we aim for significant uplifts in your key business metrics, the exact results depend on your starting point, traffic, and business model. Just as importantly, you can expect to gain profound insights into your customer behavior that will inform broader business strategy, de-risk future initiatives, and provide a lasting competitive advantage.
Q: How quickly will I see results?
A: We manage expectations transparently. While quick wins can happen, building a truly effective, insight-driven program takes time. For our Full-Service Program, we typically advise clients to expect the first significant, validated wins to emerge towards the end of the first quarter. The initial phase is dedicated to deep research and foundational analytics work, which is crucial for long-term success.
Q: How do you measure the success of an experimentation program?
A: Success is multifaceted. We look beyond simple conversion rate. Our measures include:
- Direct impact on your primary business KPIs (e.g., Revenue Per User, Customer Lifetime Value, qualified leads).
- The volume and quality of validated learnings generated.
- The overall ROI of the program.
- The growth in your organization’s experimentation maturity and customer-centricity.
Still Have Questions?
If your question wasn’t answered here, we’d be happy to discuss it.