Resources

Resources: A Toolkit for Insight-Fueled Growth

Foundational insights, curated articles, and practical checklists to help you understand your users and optimize more effectively.

At Conversion Crafted, we believe that the best growth is built on a foundation of knowledge. True optimization starts with understanding the principles of user behavior and experimentation. While our custom interactive tools are currently in development, this page serves as a curated toolkit to help you begin that journey.

Explore these handpicked resources to start thinking more deeply about your customers, challenging your assumptions, and identifying new opportunities for growth.

Foundational Reading – The Books That Shape Our Thinking

To truly understand the ‘why’ behind user actions, we stand on the shoulders of giants. Here are a few essential books in psychology and behavioral economics that heavily influence our approach and are invaluable for any marketer or business leader.

  • “Thinking, Fast and Slow” by Daniel Kahneman
    • Why it’s essential: This Nobel Prize-winning work is the definitive guide to understanding our two modes of thought—System 1 (fast, intuitive) and System 2 (slow, analytical). It’s the bedrock for understanding cognitive biases and how people actually make decisions.
  • “Influence: The Psychology of Persuasion” by Robert Cialdini
    • Why it’s essential: Cialdini masterfully breaks down the six universal principles of persuasion (Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, Scarcity). It’s a must-read for anyone crafting a marketing message or user experience.
  • “Predictably Irrational” by Dan Ariely
    • Why it’s essential: Through fascinating experiments, Ariely shows how our deviations from pure logic are not random, but systematic and predictable. This book is brilliant for understanding pricing, value perception, and human motivation.

Practical Checklists & Frameworks – Start Applying Insights Today

Knowledge is most powerful when applied. Use these simple frameworks to start analyzing your own digital experiences through a more critical, behavior-focused lens.

The 5-Minute Landing Page Clarity Check

Before you test a single button color, ask yourself these critical questions to assess your landing page’s clarity and message match. This simple checklist helps you spot major friction points in minutes.

  • The 5-Second Test: If a first-time visitor saw this page for only 5 seconds, could they explain what you offer?
  • Headline & Value Proposition: Does the main headline clearly state the primary benefit or solve a key problem for the visitor?
  • Message Match: Does the content on the page directly match the promise and “scent” of the ad or link that brought the user here?
  • Visual Hierarchy: Is the most important information (headline, call-to-action) the most visually prominent?
  • Call-to-Action (CTA): Is the primary CTA instantly visible, and does its copy clearly state what will happen next (e.g., “Get a Free Quote” vs. “Submit”)?
  • Audience Relevance: Is the language and imagery used on the page clearly speaking to your target audience’s specific needs and awareness level?
  • Core Question: Has the page clearly answered the one main question the user had when they arrived?

Framework Spotlight: The 7 Levels of Conversion

A powerful heuristic framework for analyzing any user journey. A truly persuasive experience must address all seven of a user’s implicit questions in order:

  1. Relevance: Is this for me?
  2. Trust: Can I trust this source?
  3. Orientation: Where am I and what should I do?
  4. Stimulance: Why should I do it here and now?
  5. Security: Is it safe to do this?
  6. Convenience: How easy will it be?
  7. Confirmation: Did I make the right choice?
    Application: Use this framework to walk through your key funnels and identify where the experience is breaking down.

Curated Articles – Further Reading from Around the Web

Here are a few high-quality articles that offer practical advice on topics central to our work.

  • “It Takes a Flywheel to Fly: Kickstarting and Keeping the A/B Testing Momentum“ (Microsoft Research)
    • Why it’s valuable: An excellent look at why experimentation should be viewed as a continuous “flywheel” for learning, not just a series of one-off tests.
  • “PXL: A Better Way to Prioritize A/B Test Ideas“ (CXL)
    • Why it’s valuable: A detailed guide to one of the most robust frameworks for prioritizing test ideas based on evidence and potential impact, not just opinion.
  • “What is User Research and What’s its Purpose?“ (Interaction Design Foundation)
    • Why it’s valuable: An excellent foundational guide that answers the crucial questions: ‘What is user research, and why is it vital for business growth?’ It’s valuable for making the internal case to move beyond assumptions and invest in deeply understanding your customers’ true needs and motivations.

Conclusion & What’s Next

We are actively building a suite of interactive tools, including calculators and analyzers, to make these concepts even more accessible. This page will be updated regularly with new resources.

To see how these principles are applied in a structured, strategic program to drive real business results, explore our services.

Explore Our Services →